Retail sales of Fairtrade Certified products in Australia and New Zealand skyrocketed by almost 200% between 2009 and 2010 reaching almost AU$150 million. 

There was an explosion in Fairtrade Certified chocolate sales with more than 1500% growth. Chocolate took over from coffee as Australia's biggest selling Fairtrade certified product. This surge came about after Cadbury and Whittakers announced their commitments to Fairtrade with the introduction of the Fairtrade Certified Cadbury Dairy Milk milk chocolate range, and large Creamy Milk blocks respectively. Meanwhile Scarborough Fair increased it's range of 100% Fairtrade chocolate products.

Coffee remains the biggest selling Fairtrade Certified product in New Zealand. In Australia tea sales grew strongly by 45%. Meanwhile the number of Fairtrade licensed businesses across both countries increased to 250 - a 15% increase on 2009.

Consumer recognition of the Fairtrade Label is increasing significantly year on year reaching 37% in Australia and 51% in New Zealand in 2010. The range of Fairtrade Certified products available in Australia and New Zealand has expanded to include coffee, tea, chocolate and cocoa products, sports balls, cotton, rice, sugar,  and quinoa. Recent introductions were nuts, muffins, cakes, bananas and chocolat. This growth in product range has been supported by mainstream retailers and suppliers seeing the potential of Fairtrade such as Coles, Corporate Express, ALDI, Starbucks, Jamaica Blue, Woolworths/Safeway, New World and more.